Results: Increased brand awareness and conversions

The 60th anniversary campaign was successful in raising awareness of SLU’s School for Professional Studies. The data supports that the awareness media contributed significantly to both brand health and revenue goals. The results were as follows:

• 5.9 million CTV and cross-device video impressions throughout Missouri and Illinois

• 89% video completion rate

• 10.7% lift in brand awareness, 3.5% ad recall lift, and 4.2% lift in consideration

• 541% increase in brand PPC spend while reducing cost per conversion by 44%

• 1,050% increase in brand PPC conversions YoY

• 287% return on ad spend for the campaign

Key Results:

• 10.7% lift in brand awareness

• 1,050% increase in PPC brand conversions

• 287% return on ad spend

To read the full case study by Collegis Education

About Saint Louis University

Institution Type:
Catholic, Jesuit institution

Location:
St. Louis, Missouri

Student Enrollment:
13,500

Services:

• Unique campaign and brand messaging

• Video planning, production, and editing

• Creative direction and execution

• Paid media strategy and implementation

• Performance metrics for all assets

Progression of Motivational Mondays from 2017-2021

Website Placements

Direct Mailer

Sample of Images from the Shoot

Improving user experience to boost conversion rates

Situation: Website audit and restructuring

• User Confusion with Site Architecture: Programs and modality were organized by the University’s internal processes, not by how a user seeks out the information. This made it difficult and frustrating for a prospect to find what they were looking for.

• Duplicate Pages: Because information was organized under modality silos, some programs had multiple pages of nearly identical information. This duplicate content causes distrust by search engines and lowers the position in a search engine results page (SERP).

• No Program Finder: Program pages are often the most sought-after information on a college’s website. The University didn’t have a single source of all programs — or a way to sort and search them.

Results: Lift in web traffic and conversions

In order to increase web traffic and conversions, Collegis performed and implemented the following:

• On-Page Content Optimization: Degree and program pages were redesigned to increase consistency, visibility and conversions. Many had been thin on content, making it difficult for search engines to understand the value of a page and why they should make it visible as a search result.

• Improving Calls to Action (CTAs): Placement of CTAs within the application conversion path on the homepage and program pages made it simpler for prospects to apply and request information.

• Foundational and Technical SEO: Improvements were made in terms of basic website functionality, such as cleaning navigation, correcting 404 errors and redirects, addressing site speed, improving folder structure and breadcrumb navigation, etc., to drive additional relevancy and authority — and improve visibility within the SERPs.

• Local SEO: Simply establishing a consistent name, address and phone number across the website gave search engines confidence that they understand who our partner is, what they do and where they are located.

To read the full case study by Collegis Education

CHALLENGE:

Create a campaign that highlight's Brent Wheels & Equipment's tagline : Made in America.

SOLUTION:

The marketing team wanted to highlight the people who make our slogan "Made in America" mean so much. By giving a face to our factory workers who have spent many years dedicated to creating the best quality wheels on the market, we were able to provide a "How it's made" view of the product, but also to help customers realize the people they are supporting through their purchases of Brent products. This campaign help our customers understand all the detail in each wheel and the people behind the craftsmanship, but it also gave our workers a moment to shine and take pride in their work. They demonstrate what brent is all about: providing a reliable, quality wheel. These are Midwesterners, these are just a few of the hard working people of America. 

The video was the center piece of this campaign. Print ads and social media images were published to direct the audience to the website. 

Challenge :

Create a visually appealing branding for artists, and to serve artists. The Bazaar Suitcase is an organization that travels to find artisans working in their remote homes and give these craftsmen a global audience.  This branding consistency is needed across the website, social media, and printed materials. 

Solution :

With a simple, clean logo it allowed the artisans' work and the documentation of these foreign locations to shine. The photography was a huge component for the branding of this organization. Since these worlds are so different than our own,  a viewer can not help but be intrigued with images of the artists, their work, and their lives. Expense sheets are also included in some of the posts. These infographics helped simplify the idea of budgeting into a manageable figure.

CHALLENGE:

Produce a fresh, modern look for the Brent wheel to present at NCECA. 

SOLUTION:

Our marketing team was inspired by Todd McLellan's bike knolling project that broke a bike down into every little piece. This new view of the brent wheel allowed us to show how every little piece matters to create a quality wheel. We created a few renditions for different media sources and presentations. 

poster

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