Results: Increased brand awareness and conversions

The 60th anniversary campaign was successful in raising awareness of SLU’s School for Professional Studies. The data supports that the awareness media contributed significantly to both brand health and revenue goals. The results were as follows:

• 5.9 million CTV and cross-device video impressions throughout Missouri and Illinois

• 89% video completion rate

• 10.7% lift in brand awareness, 3.5% ad recall lift, and 4.2% lift in consideration

• 541% increase in brand PPC spend while reducing cost per conversion by 44%

• 1,050% increase in brand PPC conversions YoY

• 287% return on ad spend for the campaign

Key Results:

• 10.7% lift in brand awareness

• 1,050% increase in PPC brand conversions

• 287% return on ad spend

To read the full case study by Collegis Education

About Saint Louis University

Institution Type:
Catholic, Jesuit institution

Location:
St. Louis, Missouri

Student Enrollment:
13,500

Services:

• Unique campaign and brand messaging

• Video planning, production, and editing

• Creative direction and execution

• Paid media strategy and implementation

• Performance metrics for all assets