CHALLENGE:

Produce a fresh, modern look for the Brent wheel to present at NCECA. 

SOLUTION:

Our marketing team was inspired by Todd McLellan's bike knolling project that broke a bike down into every little piece. This new view of the brent wheel allowed us to show how every little piece matters to create a quality wheel. We created a few renditions for different media sources and presentations. 


poster


advertisements


video

"The wheel is greater than the sum of its parts" Robert Brent This video brings the recent knolling poster to life
 

back to top