CHALLENGE:

Create a campaign that highlight's Brent Wheels & Equipment's tagline : Made in America.

SOLUTION:

The marketing team wanted to highlight the people who make our slogan "Made in America" mean so much. By giving a face to our factory workers who have spent many years dedicated to creating the best quality wheels on the market, we were able to provide a "How it's made" view of the product, but also to help customers realize the people they are supporting through their purchases of Brent products. This campaign help our customers understand all the detail in each wheel and the people behind the craftsmanship, but it also gave our workers a moment to shine and take pride in their work. They demonstrate what brent is all about: providing a reliable, quality wheel. These are Midwesterners, these are just a few of the hard working people of America. 

The video was the center piece of this campaign. Print ads and social media images were published to direct the audience to the website. 

Brent: Handcrafted in America Meet Nelson! He's a CNC Machinist helping refine the wheel heads for Brent wheels. Watch to see his process and hear his view on what handcrafted means to him!
Brent: Handcrafted in America Meet Tom! He's one of our welders here at AMACO/brent. He works to provide a strong connection between each metal component so AMACO/brent supply strong, reliable wheel to each customer. Watch to see his process and hear his view on what handcrafted means to him!