Progression of Motivational Mondays from 2017-2021

Website Placements

Direct Mailer

Sample of Images from the Shoot

CHALLENGE:

Create a campaign that highlight's Brent Wheels & Equipment's tagline : Made in America.

SOLUTION:

The marketing team wanted to highlight the people who make our slogan "Made in America" mean so much. By giving a face to our factory workers who have spent many years dedicated to creating the best quality wheels on the market, we were able to provide a "How it's made" view of the product, but also to help customers realize the people they are supporting through their purchases of Brent products. This campaign help our customers understand all the detail in each wheel and the people behind the craftsmanship, but it also gave our workers a moment to shine and take pride in their work. They demonstrate what brent is all about: providing a reliable, quality wheel. These are Midwesterners, these are just a few of the hard working people of America. 

The video was the center piece of this campaign. Print ads and social media images were published to direct the audience to the website. 

Challenge :

Create a visually appealing branding for artists, and to serve artists. The Bazaar Suitcase is an organization that travels to find artisans working in their remote homes and give these craftsmen a global audience.  This branding consistency is needed across the website, social media, and printed materials. 

Solution :

With a simple, clean logo it allowed the artisans' work and the documentation of these foreign locations to shine. The photography was a huge component for the branding of this organization. Since these worlds are so different than our own,  a viewer can not help but be intrigued with images of the artists, their work, and their lives. Expense sheets are also included in some of the posts. These infographics helped simplify the idea of budgeting into a manageable figure.

CHALLENGE:

Produce a fresh, modern look for the Brent wheel to present at NCECA. 

SOLUTION:

Our marketing team was inspired by Todd McLellan's bike knolling project that broke a bike down into every little piece. This new view of the brent wheel allowed us to show how every little piece matters to create a quality wheel. We created a few renditions for different media sources and presentations. 

poster

advertisements

video

challenge:

With multiple glazes being released for the first time, each glaze family needed a personal identity that could span across all types of media. Glazes that were previously released also need a new spin on previously existing material.

SOLUTION:

After becoming very familiar with each glaze, their highlighted qualities, the chip designs, and historical influence, I worked to essentially branding each glaze by working with our team to create color palettes, layouts, typography, etc. 

SAtin mattes

glaze introduction ad, mixing ad and brochure

shino glazes

glaze introduction ad, Shino layering ads, social media images for both

velvet underglazes

a comparison ad to highlight the color differences when fired at cone 05 vs cone 5

celadon glazes

mixing celadons ad; layering celadons brochures, ads, and social media images