challenge:

With multiple glazes being released for the first time, each glaze family needed a personal identity that could span across all types of media. Glazes that were previously released also need a new spin on previously existing material.

SOLUTION:

After becoming very familiar with each glaze, their highlighted qualities, the chip designs, and historical influence, I worked to essentially branding each glaze by working with our team to create color palettes, layouts, typography, etc. 

SAtin mattes

glaze introduction ad, mixing ad and brochure

shino glazes

glaze introduction ad, Shino layering ads, social media images for both

velvet underglazes

a comparison ad to highlight the color differences when fired at cone 05 vs cone 5

celadon glazes

mixing celadons ad; layering celadons brochures, ads, and social media images