challenge:

Produce a brochure that highlights all of the underglazes, low fire glazes, and high fire glazes that AMACO sells. Each glaze line should display the colors available, the safety information, a sample piece of the glaze being used, and the strength of that particular glaze. 

SOLUTION:

When people are searching for which glaze or underglaze to choose for a project, they want to see samples of how the glaze appears after firing, which is why the photographs are a central variable to this catalog. The photos are in more natural settings opposed to a standard gray gradient backdrop so buyers can relate to these pieces more and see the creations in their own home. This decision was made because even though artists are part of our audience, teachers and hobbyists are the majority of our target audience. 

The firing chart on the third page is an infographic that was created to help viewers understand the range of each glaze when firing. Some customers, like teachers, may only do cone 05 firings in their schools so this infographic would allow them to narrow down which glazes would work for their classroom. This image starts the organization of the glazes, but the whole catalog is also structured to separate products by firing range.