Challenge:
American Art Clay Co. is nearly a hundred year old company. As you can imagine over a hundred years in business, much has developed, faded away, but also stayed. Even with the immense history, there was not much in way of structure and standards in their branding, design, and image. The challenge was to create a guideline to help future designers and freelancers know the standard direction AMACO is moving and how they present themselves, from the tone of voice to typography and so on.
SOLUTION:
This project was in need of a detailed book with everything spelled out for people who were new to the brand, but also a poster form that could be a short hand reminder for the the staff in the office. Between research, asking the current staff what they were looking to move towards, along with my previous knowledge from working a year and a half with the company, I was able to layout how the company was looking to present themselves in the future.